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Wine Spectator Magazine:
Wine Brand Advertising and Performance in 2003
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This report provides wineries with an update of Wine Spectator’s rating and magazine advertising trends in 2003. All Wine Spectator magazine advertisements from the 17 issues published in 2003 were tracked and analyzed. Advertising trends of the most advertised brands and the largest wine companies are analyzed in detail. In addition, all Wine Spectator wine reviews published in 2003 were analyzed - more than 12,000 reviews.

Presenting winery advertising trends in 2003 in an easy to read format, this report is indispensable for every winery advertising in the Wine Spectator and an essential tool for wineries considering advertising in Wine Spectator magazine.

Some of the analysis included in this report:

Estimated spending for every advertised wine brand
Written analysis of brands with advertising spending of $100,000 or more
Number of ad placements by size for each brand
Annual number of ads by brand – 2003 vs. 2002
Number of Spectator Selections & Savvy Shoppers by advertised brand
Number of Top 100 placements by advertised brand
Average annual score advertised brands vs. non-advertisers – 1999 through 2003
Estimated advertising by the largest wine companies with more than $100,000 in spending – 2003 vs. 2002
Average score and number of reviews for the largest wine companies – 2003 vs. 2002
Wine Spectator number of magazine ads by industry – 1999 to 2003 (all industries)
Average dollars per ad by industry 2003
Wine Spectator magazine advertising revenue share by industry 2003

Also available:

	Wine Marketer's Companion Buy it now.

	Advertisers and Wine Spectator Magazine: 1999 through 2002 Buy it now.

	Unauthorized Guide to Wine Spectator Buy it now.