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NEWS
May 13, 2003
Secrets of Wine Spectator Magazine Revealed in Unauthorized Guide
Wine Angels Unveils Results of an Independent Study of Wine Spectator Ratings
Wine Spectator, one of the nation's leading wine publications, can make or break a wine with one of its 50 to 100 point ratings. The Spectator's
ratings have become an influential and important tool used by wineries in marketing their products to consumers, restaurants and retailers.
However, few wine professionals completely understand the seemingly
complicated rating process employed by Wine Spectator. A report released today examines the process and details the numbers behind the ratings.
Released by consulting group Wine Angels, "The Unauthorized Guide to Wine Spectator" looks at wine scores in relation to price, case
production and geographic region for more than 90,000 wines reviewed by Wine Spectator between 1993 and 2002.
"There are a lot of urban legends about how Wine Spectator scores wine," said Eva Simonsson, Wine Angels' research director. "The
guide was written to help dispel some of the myths and confirm some of the lingering suspicions that wineries have."
In addition to "The Unauthorized Guide to Wine Spectator," Wine Angels has published a second report titled "Advertisers and Wine
Spectator Magazine: 1999 to 2002." This report examines advertising dollars and their relationship to wine ratings, editors' recommendations and
annual Top 100 placements. Both reports are available at www.wineangels.com.
ABOUT WINE ANGELS
Wine Angels is an international business consulting group, specializing in wine sales and marketing analysis. The company offers data analysis
services to assist wineries with strategic planning, shipment and depletion budgeting, forecasting, variance analysis, and benchmarking. |
