| This report provides wineries with an update of Wine Spectator’s rating and
magazine advertising trends in 2003. All Wine Spectator magazine advertisements from the 17 issues published in 2003 were tracked and
analyzed. Advertising trends of the most advertised brands and the largest wine companies are analyzed in detail. In addition, all Wine
Spectator wine reviews published in 2003 were analyzed - more than 12,000 reviews.
Presenting winery advertising trends in 2003 in an easy to read format, this
report is indispensable for every winery advertising in the Wine Spectator and an essential tool for wineries considering advertising in Wine
Spectator magazine.
Some of the analysis included in this report:
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Estimated spending for every advertised wine brand
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Written analysis of brands with advertising spending of $100,000 or more
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Number of ad placements by size for each brand
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Annual number of ads by brand – 2003 vs. 2002
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Number of Spectator Selections & Savvy Shoppers by advertised brand
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Number of Top 100 placements by advertised brand
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Average annual score advertised brands vs. non-advertisers – 1999 through 2003
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Estimated advertising by the largest wine companies with more than $100,000 in spending –
2003 vs. 2002
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Average score and number of reviews for the largest wine companies – 2003 vs. 2002
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Wine Spectator number of magazine ads by industry – 1999 to 2003 (all industries)
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Average dollars per ad by industry 2003
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Wine Spectator magazine advertising revenue share by industry 2003
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